What is Search Engine Optimization?
Building a great-looking website is only a small part of establishing a strong and successful web presence- people have to be able to find your website for it to produce any results. Search engine optimization (SEO) is a set of methods aimed at maximizing the visibility of a web site by increasing its ranking in search engine listings such as Google, Yahoo and MSN.
Why Studio EFX?
Having a great-looking website as well as a website that is properly optimized for search engines goes hand-in-hand and should be treated as such. Instead of bouncing from a designer to a SEO firm, let Studio EFX serve as your one-stop shop to cover all your design and optimization needs.
There are numerous factors that affect a website’s placement in “organic” (free) search results that are directly tied to the design of the page- semantic structure, strong keyword-rich and relevant content that is text-based, high code-to-text ratios and correct use of head content and meta tags are all elements that can play a significant role in search engine optimization. Studio EFX understands these factors and we know how to make them work to strengthen your web presence.
By focusing on a design philosophy that is built around web standards compliance and substance over style, we are able to craft websites that are not only attractive and visually appealing but also designed to perform well with the major search engines. Whether you already have a website that you feel is not producing the results you desire or you need to build your very first website to establish a strong web presence, Studio EFX is ready to work with you!